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Table of Contents
Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan)
Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D)
Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.)
Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.)
Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.)
Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.)
Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.)
Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A)
Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.)
Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.)
Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen).
Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D)
Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.)
Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.)
Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.)
Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.)
Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.)
Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A)
Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.)
Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.)
Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen).