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Table of Contents
The Tories and Television, 1951-1964; Preface and Acknowledgements; Contents; Abbreviations; 1 Tories and Television 1951-64; Introduction; Key Components of This Book; Television as a New Medium; Mapping Conservative Party Change; Sources and the Conservative Party Archive; Book Overview; Notes; 2 Histories and Perspectives in Media and Politics; Political Communication Histories; Transitions in Media, Democracy and Politics; Party Leaders and New Media; Rise and Decline of New Media; Classic Studies of British Broadcasting; Media, Culture and Social Change.
Institutionalization of British High CultureMedia History and Cultural Theory; Perspectives in Party Politics; Conservative Party Studies; Party Change; Party Models; Party Organization and Hierarchy; Conclusions; Notes; 3 Churchill's Conservatives and Television 1951-55; Introduction; The BBC's Post-War Renewal; The Return of Churchill's Conservatives; Churchill's Conservatives, Party Organization and Change; Public and Introspective Interests; Reaching a Mass Electorate; Propaganda and Churchill's Conservatives; Impact of National Advertising Campaign.
Film, Television and Flashes of Convergence'The Personal Touch': Gramophones and Film; 1955 Propaganda Campaign and Organizational Transition; 'TV Can Tell It'; Broadcasting Churchill's Conservatives; Realizing the Importance of Television; 'Taking on Television'; BBC Bias and Suspicion; Experimentation and Political Broadcasts; Developing a Taste for TV; New Possibilities, TV Meetings and the Grassroots; Conclusions; Notes; 4 Eden's Conservatives and Television 1955-57; Introduction; Getting to Grips with Television; Television and Unity: Deliberation, Suspicion and Anxiety.
Egos and Unity: Controlling Political BroadcastsPropaganda and General Election 1955; Eden's Conservatives and Understanding Television; Suez, the BBC and Eden's Conservatives; Tory Grassroots: Impact of Gaitskell's Broadcast; Television and Tory Bureaucracy; Eden's Conservatives and the Importance of Television; Tory Suspicion and BBC Bias; Growing Importance of Developing TV Tory Talent; Training Tory TV Talent; TV Training: From Inclusivity to Exclusivity; Training Selection, Power and Anxieties; Intraparty Trust Amid a Time of Caution; Party Professionals and Television.
Tory Activism: The 'Viewers View'Commercial Television-A Tory Domain?; Conclusions; Notes; 5 Macmillan's Conservatives and Television 1957-58; Introduction; Dawn of Macmillan: Rise of TV; Macmillan: Rising TV Star; Macmillan's Conservatives and Organizational Change; Committees, Campaigns, Civic Culture and Change; Macmillan's Mass Conservatives Locked in Transition; Transitional TV Impact and Macmillan's Conservatives; 'Come Our Way'; Tory Television Research; Audience Research and Enlightened TV Training; Developing Tory TV Personalities; Macmillan's Conservatives: Out of Touch.
Institutionalization of British High CultureMedia History and Cultural Theory; Perspectives in Party Politics; Conservative Party Studies; Party Change; Party Models; Party Organization and Hierarchy; Conclusions; Notes; 3 Churchill's Conservatives and Television 1951-55; Introduction; The BBC's Post-War Renewal; The Return of Churchill's Conservatives; Churchill's Conservatives, Party Organization and Change; Public and Introspective Interests; Reaching a Mass Electorate; Propaganda and Churchill's Conservatives; Impact of National Advertising Campaign.
Film, Television and Flashes of Convergence'The Personal Touch': Gramophones and Film; 1955 Propaganda Campaign and Organizational Transition; 'TV Can Tell It'; Broadcasting Churchill's Conservatives; Realizing the Importance of Television; 'Taking on Television'; BBC Bias and Suspicion; Experimentation and Political Broadcasts; Developing a Taste for TV; New Possibilities, TV Meetings and the Grassroots; Conclusions; Notes; 4 Eden's Conservatives and Television 1955-57; Introduction; Getting to Grips with Television; Television and Unity: Deliberation, Suspicion and Anxiety.
Egos and Unity: Controlling Political BroadcastsPropaganda and General Election 1955; Eden's Conservatives and Understanding Television; Suez, the BBC and Eden's Conservatives; Tory Grassroots: Impact of Gaitskell's Broadcast; Television and Tory Bureaucracy; Eden's Conservatives and the Importance of Television; Tory Suspicion and BBC Bias; Growing Importance of Developing TV Tory Talent; Training Tory TV Talent; TV Training: From Inclusivity to Exclusivity; Training Selection, Power and Anxieties; Intraparty Trust Amid a Time of Caution; Party Professionals and Television.
Tory Activism: The 'Viewers View'Commercial Television-A Tory Domain?; Conclusions; Notes; 5 Macmillan's Conservatives and Television 1957-58; Introduction; Dawn of Macmillan: Rise of TV; Macmillan: Rising TV Star; Macmillan's Conservatives and Organizational Change; Committees, Campaigns, Civic Culture and Change; Macmillan's Mass Conservatives Locked in Transition; Transitional TV Impact and Macmillan's Conservatives; 'Come Our Way'; Tory Television Research; Audience Research and Enlightened TV Training; Developing Tory TV Personalities; Macmillan's Conservatives: Out of Touch.