@article{778571,
      author = {Küçük, S. Ümit,},
      url = {http://library.usi.edu/record/778571},
      title = {Visualizing marketing : from abstract to intuitive /},
      doi = {https://doi.org/10.1007/978-3-319-48027-5},
      recid = {778571},
      pages = {1 online resource.},
}