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000778571 019__ $$a968301653$$a971360118$$a974651774
000778571 020__ $$a9783319480275$$q(electronic book)
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000778571 1001_ $$aKüçük, S. Ümit,$$eauthor.
000778571 24510 $$aVisualizing marketing :$$bfrom abstract to intuitive /$$cS. Umit Kucuk.
000778571 264_1 $$aCham :$$bPalgrave Macmillan,$$c2017.
000778571 300__ $$a1 online resource.
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000778571 4901_ $$aPalgrave pivot
000778571 504__ $$aIncludes bibliographical references and index.
000778571 5050_ $$a1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .
000778571 506__ $$aAccess limited to authorized users.
000778571 5208_ $$aThis book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies. S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence" award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals
000778571 588__ $$aOnline resource; title from PDF title page (viewed February 20, 2017)
000778571 650_0 $$aMarketing.
000778571 77608 $$iPrint version:$$aKucuk, S. Umit.$$tVisualizing Marketing.$$dCham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017$$z331948026X$$z9783319480268$$w(OCoLC)959036362
000778571 830_0 $$aPalgrave pivot.
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000778571 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-48027-5$$zOnline Access$$91397441.1
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