Session 1A: Charity & Social Marketing
Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery
Session 1C: Impact of Consumer Behavior Factors on Retail Decisions
Session 1D: Digital Influence: Power, Conflict, and Sentiment
Session 1E: Appeals and Diversity
Session 1F: New Product Development & Product Strategy in Dynamic Market Environments
Session 1G: Digital Tools and Marketing Pedagogy
Session 1H: Service Quality: Online Experiences and Feedback
Session 1I: Doctoral Colloquium: Advertising
Session 1J: Special Session: Opportunities and Challenges of Wearable Technology
Session 2B: Citizenship behavior and services marketing
Session 2C: Glimpsing into and deciding about the future
Session 2D: Luck, Intuition, and Salesperson Characteristics
Session 2E: Digital Marketing and Branding
Session 2F: Branding and celebrity endorsements
Session 2G: Special Session
Applied Neuroeconomics
Session 2H: Doctoral Colloquium: Consumer Behavior
Session 2I: Special Session: Managing Retail in an Omnichannel Environment
Session 2J: Special Session: Retailing and Pricing Cues
Session 3A: Digital Advertising
Session 3B: Brand Attachment and Brand Equity
Session 3C: Impact of In-store Retail Cues
Session 3D: Cyborgs, Wearables, and Avatars, Oh My!
Session 3E: Co-creation, collaboration, and connectivity in services marketing
Session 3F: Digital Marketing
Session 3G: International Consumer Behavior
Session 3H: Relationship Marketing: Bright and Dark Sides
Session 3I: Movies and Creativity
Session 3J: Finding Nemo: Understanding Elusive Customers in Sales
Session 4A: Foods and Logos
Session 4B: Animosity and Hate in Branding
Session 4C: Factors Impacting Price Evaluations
Session 4D: Brands: Placebos, Warranties and Freemium
Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity
Session 4F: Internal and External Influences on Organizational Success
Session 4G: Special Session
The Role of In-Store and Online Retailing Factors
Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job
Session 4I: Female Consumers and Social Factors
Session 4J: Special Session: Is the Marketing Function Influential or Not?
Session 5A: Consumer Engagement on Social Media
Session 5B: Emotions and Symbolism in Branding
Session 5C: The Impact of Price on Promotion Evaluations
Session 5E: Powerful others: How Consumers Influence each Other
Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication
Session 5H: Doctoral Colloquium: Branding and Market Orientation
Session 5I: WoM, Reviews, and Shopping Preferences
Session 6A: Sensory Marketing and Healthful Consumption
Session 6B: Brand Worlds, Merchandise and Counterfeits
Session 6C: Factors Impacting Retailer Perception
Session 6D: Relationship Marketing: Financial Implications
Session 6F: Consumer Behavior: Going beyond Self-Benefits
Session 6G: Global Marketing Strategies: Overview and Reviews
Session 6H: Doctoral Colloquium: Services Marketing
Session 6I: International and Cross-Cultural Factors
Session 6J: The Incredibles: Creating Value in Sales
Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices
Session 7B: Social and economic communication
Session 7C: Retail and Review Cues
Session 7D: To keep or not to keep that is the question: Reactions to products growing old
Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters
Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters
Session 7F: Cause Marketing & Green Marketing
Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing
Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis
Session 7I: Firms, Retailers, and Customers
Session 8B: Getting Consumer Insights from Sport Fans and Volunteers
Session 8C: Roles of Channels on Preferences and Choices
Session 8D: Cross Cultural Aspects of Brands
Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program
Session 8F: Mindfulness: A New Look at Marketing Ethics
Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers
Session 8I: Innovations & New Technologies: Implications for Strategic Marketing
Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression
Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions
Session 9B: Emotions and the Self
Session 9C: It's all about the Design
Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload
Session 9E: Experiential Learning and Course Design
Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars
Session 11A: Symbols, language, and imagery
Session 11B: Brand Image, Brand Authenticity and Brand Heritage
Session 11C: Marketing Metrics and Analytics I
Session 11D: Brands and Identity: An International Marketing Perspective
Session 11E: Managing the consumer experience
Session 11F: Strategic Orientation & Commitment
Session 12A: Consumer-Brand Relationships and New Media
Session 12B: Digital Marketing and Social Media
Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing
Session 12D: “Fantasia”: Marketing Insights for Media Entertainment
Session 12E: Marketing Metrics and Analytics II
Session 12F: Social and cultural influences in services
Session 12G: Cultural Aspects of International Marketing. .