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Acknowledgements; Contents; List of Figures; List of Tables; Chapter 1: Introduction; References; Chapter 2: Digital Citizenship and Political Engagement; Understanding Political Engagement; Civic Resources for Mobilisation; Individualisation and New Citizen Norms; Citizenship Norms; Social Movements Societies; Strategic Repertoires and Political Context; Everything Is Now Mediated; Conclusion: Recognition of Individualised Political Engagement in Social Movement Societies; References; Chapter 3: Social Media Use for Political Engagement.

From Politics on the Internet to Mainstreaming Social Media-Based Engagement; The Role of Social Media-Based Politics in the Hybrid Media System; Politics of Social Media and the Rise of Connective Action; Conclusion: How Social Media and Digital Citizenship Are Enabling Online Organisation; References; Chapter 4: Hybrid Online Campaigning Organisations; Contemporary Online Campaigning Organisations and Mobilisation; GetUp in Focus; GetUp's Organisation: Membership and Revenue; GetUp in Public: Communications Strategy and Action Repertoire; Videos; Email.

Rise of Social Media: Facebook and Twitter; Legacy Media Attention; Digital Repertoires of Action; Election Campaign 2010 Case Study: The Emergence of GetUp as a Mainstream Political Organisation; Conclusion; Notes; References; Chapter 5: Storytelling and Changing Values; Storytelling as a New Online Political Tactic; GetUpÅ› Autobiographical Story: From Outsider to Mainstream Politics; Comparing Campaign Storytelling: Changing Australian Policy on Mental Health and Climate Change; Mental Health; Climate Change; Complex Causal Stories and Long-Term Campaigning; Conclusion; References.

Chapter 6: Entrepreneurial Leadership Styles; Organisational Leadership in Online Campaigning and Social Movements; Diffusion of Values Among the Like-Minded; Leadership and the Story of Self from Campaign Entrepreneurs; Constructing Leaders; Simon Sheikh; Jeremy Heimans; Anna Rose; Conclusion; Notes; References; Chapter 7: Diffusion and Sharing in the Advocacy Organisation Sector; Diffusion and Change; Sibling Organisations in the Online Progressive Engagement Network (OPEN); Diffusion and the Australian Civil Society Sector; Studying Activist Conferences; A GetUp Effect?; Notes; References.

Chapter 8: Conclusion: The Future of Digital Citizenship and Political Engagement; Individualised and Personalised Collective Action; Internal Strategy and Impact; Political Context and the Future; References; References; Index.

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