A study of attitudes of dialect speakers towards the Speak Mandarin Campaign in Singapore.
Ng, Patrick Chin Leong.
2017
PL1899 .N5 2017eb
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Title A study of attitudes of dialect speakers towards the Speak Mandarin Campaign in Singapore.
ISBN 9789811034435 (electronic book)
9811034435 (electronic book)
9789811034411
9811034419
DOI https://doi.org/10.1007/978-981-10-3443-5
Publication Details Singapore : Springer Singapore, 2017.
Language English
Description 1 online resource
Item Number 10.1007/978-981-10-3443-5 doi
Call Number PL1899 .N5 2017eb
Dewey Decimal Classification 410
Summary This book makes an original contribution to the fields of sociolinguistics, language planning policy and Chinese language studies. It examines the effectiveness of the Singapore’s Speak Mandarin Campaign in changing the language use of dialect speakers towards Mandarin. Singapore may be only “a small red dot” and barely visible on the world’s map. However, its complex and dynamic linguistic diversity and its quadrilingual educational system make it a unique and fascinating research site for examining deliberate language planning on the part of governmental authorities. 2016 marks the 37th anniversary of the Speak Mandarin Campaign, a focused language-planning policy aimed at changing the deeply entrenched sociolinguistic habits of Chinese Singaporeans who are used to speaking Chinese dialects. This book provides a revealing update on dialect speakers’ attitudes towards the campaign by including discussions and other related issues such as the recent call for the revitalisation of Chinese dialects by younger dialect speakers, Chinese students’ attitude towards learning Mandarin in schools, the encroachment of English in the home environment, the spread and dominance of English in the local linguistic landscape, and the challenges of maintaining Mandarin as a language of use and preference. .
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Ng, Patrick Chin Leong.
Series SpringerBriefs in linguistics.
Available in Other Form Study of Attitudes of Dialect Speakers Towards the Speak Mandarin Campaign in Singapore.
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Chapter 1 Introduction
Chapter 2 Review of literature on Planning for Language
Chapter 3 Singapore: The contextual background
Chapter 4 Review of literature on the Speak Mandarin Campaign (SMC)
Chapter 5 Quantitative analysis: Reported language use and attitudes
Chapter 6 Qualitative analysis: Views towards the Speak Mandarin Campaign
Chapter 7 Conclusion.

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