Foreword; Endorsement; Contents; List of Figures; List of Tables; 1: Introduction: Sustainability inßLuxury Branding; Bibliography; 2: Inside Luxury: Main Features, Evolving Trends, andßMarketing Paradoxes; What Is Luxury?; Luxury Customers-Where Are They? Who AreßThey?; Luxury Customers-Where Are They?; Luxury Customers-Who Are They?; Marketing inßLuxury-Paradoxes andßBranding Strategies; The Paradoxes ofßLuxury Marketing; Branding inßLuxury; Luxury Marketing atßtheßCrossroads ofßDemand andßDesire; Summary; Bibliography; 3: Luxury, Sustainability, andß"Made In."

A Brief History ofßSustainability Luxury andßSustainability asßComplementary Concepts; Luxury Brands Approaching Sustainability; The Triple Bottom Line Approach inßLuxury; Ecological Dimension; Packaging; Scarcity; Materials; Energy Use; Social Dimension; Community Programs; Supply Chain; Employees; Economic Dimension; Ethical Awareness; Consumer Motivations; Corporate Governance; The Role ofß"Made In" inßPursuing Luxury Sustainability; Overview ofßtheßEffects ofß"Made In" andß"Country ofßOrigin" onßConsumers' Responses; Branding versus Country ofßOrigin Effect.

The Marketing Management ofßtheß"Made In" Effect The Exemplary Case ofß"Made inßItaly"; Communicating Sustainability inßLuxury; Summary; Bibliography; 4: Luxury Consumption andßSustainability; The Luxury Consumption: Why Do WeßBuy Luxury?; The Relative Nature ofßLuxury: AßSociological Perspective; Individual Luxury Consumption Values; The Market ofßPositional Goods; The Economy ofßDesire; The Growth inßanßAffluent Society; The Frustrated Expectations; The Effects ofßPositional Competition; The Luxury Consumption: How Do WeßBuy Luxury?; Approaches toßLuxury Consumption.

Motivations forßLuxury Consumption: Externalized versusßInternalized Luxury Purchasing Additional Luxury Consumers' Segmentation Schemes; Leveraging Sustainable Luxury Consumption; What Consumers Think AboutßSustainable Luxury: Insights fromßanßExploratory Research; Summary; Bibliography; 5: Sustainability Across Industries; Blurring ofßBoundaries betweenßLuxury andßMass Markets; Industry-by-Industry Analysis ofßSustainability Initiatives; Fashion; Sustainability Leaders inßLuxury Fashion; Sustainability inßMass-Market Fashion; Cosmetics andßFragrances.

Sustainability Leaders inßCosmetics andßFragrances Sustainability inßLuxury Cosmetics; Food andßBeverages; Sustainability Leaders inßFood; Sustainability Leaders inßBeverage; Sustainability inßLuxury Food andßBeverage; Watches andßJewelry; Sustainability Leaders inßLuxury Watches andßJewelry; Sustainability inßMass-Market Watch andßJewelry; Automotive; Sustainability Leaders inßAutomotive; Sustainability inßLuxury Automotive; Summary; Bibliography; 6: Insights fromßKey Topics inßSustainable Luxury Research; Sustainability andßInnovation inßLuxury; Relationship BetweenßSustainable Luxury andßInnovation.