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Preface; Contents; Contributors; Part I Technological Developments-Civilization-Policies; 1 Diffusion of Innovation in Social Networking ; Abstract ; Introduction; Rate of Innovation Adoption as a Measure of Diffusion; Interactivity Level: A New Dimension of Innovation Diffusion; Global Aspects of Innovation Diffusion in Social Networking; Final Remarks; References; 2 The Architecture of Sustainability-oriented Enterprise and Civilization ; Abstract ; Introduction; Classic Enterprise Information Infrastructure; Global Enterprise Information Infrastructure

Global Civilization and Global EnterpriseSustainable and Global Enterprise Information Infrastructure; Monitoring and Predicting Systems of Sustainable Global Civilization; Conclusion; References; 3 Technologization of Man and Marketization of His Activities and Culture of the Future ; Abstract ; Premises of Technologization; Overcoming the Misleading Generalizations; Technology and Culture; ICTs' Impacts; Changing Roles and Meanings; Modeling the Future Development; References; 4 The Digital Agenda of the European Union and the Digital Policies of the USA ; Abstract ; Introduction

The Increasing Importance of E-CommerceThe Concept and Forms of Electronic Commerce at the European and International Level; International Law and Soft Law on Electronic Commerce; The United Nations; Other International or Regional Organizations and Associations; The EU Framework and Policy for E-Commerce; The EU Framework Up to 2010; The Directive 200031EC on Certain Issues of E-Commerce; The Protection of the E-Consumer Through Various EU Directives; The E-Signature; Domain Names; Conclusions on the Situation Up to 2010 for the EU; The New EU Policy on E-Commerce and Growth

Relauncing the Single Market, Mario Monti's Report and the Single Market ActThe EU 2020 Strategy and the Flagship Initiative "A Digital Agenda for Europe"; The Digital Single Market Policy and Actions; Specific New Tools for the Promotion of E-Commerce; The Code for EU Online Rights; The European Consumer Agenda and the Directive 201183EU on Consumer Rights in Distance and Off-Premises Contracts; Draft Common European Sales Law (CESL); Data Protection Reform; The eIDAS Regulation; The Copyright Reform; VAT Rules for E-Commerce and MOSS; Payments and SEPA

Conclusions on the EU Policy for Promoting E-CommerceOverview of the US Digital Policy; The Hegemony of the USA in the Digital Economy; The Fundamental Approach of the USA Towards Digital Environment; The Internet Tax Freedom Act; The Digital Millennium Copyright Act (DMCA); Communications and Broadband Deployment; The Work of the Federal Trade Commission as the Protector of the Consumers and Small Firms in the Era of the Free Internet; The Digital Trade Agenda; The Digital Government Strategy; The US Technology Agenda (the Obama-Biden Plan); Data Management Policy for Research

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