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Abstract; General Report; 1 National Strategy: A New Stage in the Development of China's New Media; Abstract; 1.1 Overview and Developments; 1.1.1 China Has Become a Formidable Force in Mobile Internet; 1.1.2 Micro-Communication Is Becoming Mainstream; 1.1.3 The Enhanced Rule of Law in Cyberspace; 1.1.4 Growing International Clout of Chinese Internet Companies; 1.1.5 We-Media of Various Types Is Booming; 1.1.6 Accelerating Media Convergence and Transformation and Exploring New Models; 1.2 Review of Hot Issues and Focus
1.2.1 Online Information Security Has Taken on the Importance of a National Strategy1.2.2 The Strategic Significance of Media Convergence to Comprehensive Deepening of Reform in China; 1.2.3 Urgent Need to Strengthen Actions Against Rumors Spread via WeChat; 1.2.4 Internet Finance Is Changing the Financial Ecosystem and the Competitive Landscape; 1.2.5 "Internet+" Is Guiding the Fast Development of Various Sectors; 1.2.6 Governments Are Rapidly Opening Official Microblogs and Public WeChat Accounts While Launching Mobile Clients
1.2.7 Enhanced Cyber-Diplomacy to Promote International Cooperation1.3 Communications and Effect Analysis; 1.3.1 The Emerging Chinese New Media in the Changing Global New Media Landscape; 1.3.2 New Media Has Been Deeply Integrated into People's Lives and Has Become a Driving Force for the Upgrade of Chinese Society; 1.3.3 New Media Became a New Driving Force of China's Economic Growth Extending Its Penetration into All Industries; 1.3.4 A More Proactive New Media Communication Strategy Became an Accelerator in the Cleanup of China's Political Ecology
1.3.5 Governance of New Communication Ecology1.3.6 Shallow Reading on Mobile New Media Platforms Profoundly Influences Cultural Trends; 1.4 Prospects and Policy Recommendations; 1.4.1 Prospects; 1.4.2 Policy Recommendations; 2 Development Report on China's WeChat in 2013; Abstract; 2.1 Analysis of WeChat's Development; 2.1.1 The Number of Users; 2.1.2 Functional Improvements; 2.1.2.1 Improved Basic Functions; 2.1.2.2 Development of Derivative Functions; 2.1.2.3 Extension of Functions; 2.1.3 Features of WeChat Users; 2.1.3.1 User Behavior; 2.1.3.2 User Structure
2.1.3.3 Characteristics of User Relationship: Strong Social Relationships2.1.4 Business Model Became Gradually Well-Defined; 2.2 WeChat's Communication Features; 2.2.1 Advantages of WeChat Communication; 2.2.1.1 User-Friendly Design and Operation; 2.2.1.2 Multimedia Communication; 2.2.1.3 Open System and Free Use; 2.2.1.4 Higher Levels of User Loyalty; 2.2.1.5 Bilateral and Interactive Communication; 2.2.1.6 Messaging Content More Private and Instant; 2.2.1.7 Communication Effect: Trustworthiness; 2.2.2 Disadvantages of WeChat Communication; 2.2.2.1 Information Overload and Floods of Spam
1.2.1 Online Information Security Has Taken on the Importance of a National Strategy1.2.2 The Strategic Significance of Media Convergence to Comprehensive Deepening of Reform in China; 1.2.3 Urgent Need to Strengthen Actions Against Rumors Spread via WeChat; 1.2.4 Internet Finance Is Changing the Financial Ecosystem and the Competitive Landscape; 1.2.5 "Internet+" Is Guiding the Fast Development of Various Sectors; 1.2.6 Governments Are Rapidly Opening Official Microblogs and Public WeChat Accounts While Launching Mobile Clients
1.2.7 Enhanced Cyber-Diplomacy to Promote International Cooperation1.3 Communications and Effect Analysis; 1.3.1 The Emerging Chinese New Media in the Changing Global New Media Landscape; 1.3.2 New Media Has Been Deeply Integrated into People's Lives and Has Become a Driving Force for the Upgrade of Chinese Society; 1.3.3 New Media Became a New Driving Force of China's Economic Growth Extending Its Penetration into All Industries; 1.3.4 A More Proactive New Media Communication Strategy Became an Accelerator in the Cleanup of China's Political Ecology
1.3.5 Governance of New Communication Ecology1.3.6 Shallow Reading on Mobile New Media Platforms Profoundly Influences Cultural Trends; 1.4 Prospects and Policy Recommendations; 1.4.1 Prospects; 1.4.2 Policy Recommendations; 2 Development Report on China's WeChat in 2013; Abstract; 2.1 Analysis of WeChat's Development; 2.1.1 The Number of Users; 2.1.2 Functional Improvements; 2.1.2.1 Improved Basic Functions; 2.1.2.2 Development of Derivative Functions; 2.1.2.3 Extension of Functions; 2.1.3 Features of WeChat Users; 2.1.3.1 User Behavior; 2.1.3.2 User Structure
2.1.3.3 Characteristics of User Relationship: Strong Social Relationships2.1.4 Business Model Became Gradually Well-Defined; 2.2 WeChat's Communication Features; 2.2.1 Advantages of WeChat Communication; 2.2.1.1 User-Friendly Design and Operation; 2.2.1.2 Multimedia Communication; 2.2.1.3 Open System and Free Use; 2.2.1.4 Higher Levels of User Loyalty; 2.2.1.5 Bilateral and Interactive Communication; 2.2.1.6 Messaging Content More Private and Instant; 2.2.1.7 Communication Effect: Trustworthiness; 2.2.2 Disadvantages of WeChat Communication; 2.2.2.1 Information Overload and Floods of Spam