Vintage marketing differentiation : the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams.
2017
HF5415
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Unlimited
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Can lend chapters, not whole ebooks
Details
Title
Vintage marketing differentiation : the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams.
ISBN
9781137387219 (electronic book)
1137387211 (electronic book)
9781137394316
1137387211 (electronic book)
9781137394316
Published
New York, NY : Palgrave Macmillan, [2017].
Copyright
©2017
Language
English
Description
1 online resource (xxii, 256 pages)
Item Number
10.1057/978-1-137-38721-9 doi
Call Number
HF5415
Dewey Decimal Classification
658.8
Summary
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Vendor-supplied metadata.
Added Author
Williams, Helena A., author.
Available in Other Form
Vintage Marketing Differentiation : The Origins of Marketing and Branding Strategies
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