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Table of Contents
About the Authors; Posters: From Announcements to Campaign Instruments; 1 The History of Posters; 2 The Development of Electoral Posters and Their Functions; 3 The Challenges for the Design of Electoral Posters; 4 Electoral Posters as Expressions of Political Culture; References; Theoretical Perspectives on Visual Political Communication Through Election Posters; 1 Introduction; 2 The Election Poster as a Specific Medium of Political Communication: A Brief Typology; 3 Theoretical Perspectives on Visual Political Communication Through Election Posters
3.1 Historical and Art Historical Perspectives on Posters3.2 Political Perspectives on Posters as a Central Campaign Medium; 3.3 Critical Perspectives on Posters as Expression of (Visual) Political Culture; 3.4 Sociopsychological Perspectives on the Election Posters; 3.5 The Media-Effects Perspective on Election Posters; 4 A Theoretical Model for Analyzing the Reception of Visual Political Communication Through Election Posters; 4.1 Phase 1: The Pre-Attentive Perception of Election Posters; 4.2 Phase 2: The Allocation of (Visual) Attention and Physiological Activation
4.3 Phase 3: The Post-Attentive Evaluation of Election Posters4.4 Phase 4: The Post-Attentive Memorization of Election Posters; 4.5 Phase 5: Post-Attentive Media Effects on Cognition and Awareness; 5 Conclusion; References; Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters; 1 Introduction: The Election Poster as an Object of Analysis; 2 Interview and Survey Techniques; 3 Sorting Studies/Q-Sort; 4 Experimental Settings; 5 Physiological Measurements and Apparatus-Based Observation Methods; 6 Content Analysis
7 Art/Historical Approaches (Iconology, Iconography)8 Semiotic Approaches; 9 Rhetorical and Semiotic-Rhetorical Approaches; 10 Conclusive Remarks; References; Australian Election Posters; 1 Introduction; 2 Election Posters in Australia; 3 Why No Attention to Posters in Australian Election Research?; 4 Laws and Regulations; 4.1 Legal Definitions of Election Posters; 4.2 Restrictions on the Display of Posters (i): Placement; 4.3 Restrictions on the Display of Posters (ii): Size; 4.4 Restrictions on the Display of Posters (iii): Duration
4.5 Restrictions on the Content of Posters (i): Authorization4.6 Restrictions on the Content of Posters (ii): Truth; 4.7 Restrictions on the Content of Posters (iii): References to Opponents; 5 The Key Roles of Australian Election Posters; 5.1 Raising Candidate Recognition; 5.2 Establishing the Party Image; 5.3 Emphasizing the Leader; 5.4 Distancing Candidates from Their Parties; 5.5 Claiming Territory; 5.6 Engaging Party Members and Supporters; 5.7 Projecting Interest Group Messages; 5.8 Generating Media Coverage; 5.9 Delivering Last Minute Messages to Voters; 6 Conclusion; References
3.1 Historical and Art Historical Perspectives on Posters3.2 Political Perspectives on Posters as a Central Campaign Medium; 3.3 Critical Perspectives on Posters as Expression of (Visual) Political Culture; 3.4 Sociopsychological Perspectives on the Election Posters; 3.5 The Media-Effects Perspective on Election Posters; 4 A Theoretical Model for Analyzing the Reception of Visual Political Communication Through Election Posters; 4.1 Phase 1: The Pre-Attentive Perception of Election Posters; 4.2 Phase 2: The Allocation of (Visual) Attention and Physiological Activation
4.3 Phase 3: The Post-Attentive Evaluation of Election Posters4.4 Phase 4: The Post-Attentive Memorization of Election Posters; 4.5 Phase 5: Post-Attentive Media Effects on Cognition and Awareness; 5 Conclusion; References; Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters; 1 Introduction: The Election Poster as an Object of Analysis; 2 Interview and Survey Techniques; 3 Sorting Studies/Q-Sort; 4 Experimental Settings; 5 Physiological Measurements and Apparatus-Based Observation Methods; 6 Content Analysis
7 Art/Historical Approaches (Iconology, Iconography)8 Semiotic Approaches; 9 Rhetorical and Semiotic-Rhetorical Approaches; 10 Conclusive Remarks; References; Australian Election Posters; 1 Introduction; 2 Election Posters in Australia; 3 Why No Attention to Posters in Australian Election Research?; 4 Laws and Regulations; 4.1 Legal Definitions of Election Posters; 4.2 Restrictions on the Display of Posters (i): Placement; 4.3 Restrictions on the Display of Posters (ii): Size; 4.4 Restrictions on the Display of Posters (iii): Duration
4.5 Restrictions on the Content of Posters (i): Authorization4.6 Restrictions on the Content of Posters (ii): Truth; 4.7 Restrictions on the Content of Posters (iii): References to Opponents; 5 The Key Roles of Australian Election Posters; 5.1 Raising Candidate Recognition; 5.2 Establishing the Party Image; 5.3 Emphasizing the Leader; 5.4 Distancing Candidates from Their Parties; 5.5 Claiming Territory; 5.6 Engaging Party Members and Supporters; 5.7 Projecting Interest Group Messages; 5.8 Generating Media Coverage; 5.9 Delivering Last Minute Messages to Voters; 6 Conclusion; References