Re-modeling the brand purchase funnel : conceptualization and empirical application / Alexander Dierks ; foreword by Christoph Burmann.
2017
HF5415.15
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Details
Title
Re-modeling the brand purchase funnel : conceptualization and empirical application / Alexander Dierks ; foreword by Christoph Burmann.
Author
ISBN
9783658178222 (electronic book)
3658178221 (electronic book)
9783658178215
3658178213
3658178221 (electronic book)
9783658178215
3658178213
Published
Wiesbaden, Germany : Springer Gabler, 2017.
Language
English
Description
1 online resource.
Call Number
HF5415.15
Dewey Decimal Classification
658.5
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed April 12, 2017).
Added Author
Series
Innovatives markenmanagement ; bd. 60.
Available in Other Form
Print version: 3658178213
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