000781538 000__ 02309nam\a2200457\a\4500
000781538 001__ 781538
000781538 003__ MiAaPQ
000781538 005__ 20211102004032.0
000781538 006__ m\\\\\o\\d\\\\\\\\
000781538 007__ cr\cn\nnnunnun
000781538 008__ 060725s2006\\\\enkac\\\ob\\\\000\0\eng\d
000781538 010__ $$z  2006931606
000781538 020__ $$z9780566086434 (alk. paper)
000781538 020__ $$z0566086433 (alk. paper)
000781538 020__ $$a9781409427605 (electronic bk.)
000781538 035__ $$a(MiAaPQ)EBC647644
000781538 035__ $$a(Au-PeEL)EBL647644
000781538 035__ $$a(CaPaEBR)ebr10438443
000781538 035__ $$a(CaONFJC)MIL296349
000781538 035__ $$a(OCoLC)700706393
000781538 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000781538 050_4 $$aHD9665.5$$b.U43 2006
000781538 08204 $$a615.1068/8$$222
000781538 1001_ $$aUmbach, Günter.
000781538 24510 $$aSuccessfully marketing clinical trial results:$$bwinning in the healthcare business /$$cGünter Umbach.
000781538 260__ $$aAldershot, England ;$$aBurlington, Vt. :$$bGower,$$c2006.
000781538 300__ $$axiii, 198 p. :$$bcol. ill., port.
000781538 336__ $$atext$$2rdacontent
000781538 337__ $$acomputer$$2rdamedia
000781538 338__ $$aonline resource$$2rdacarrier
000781538 504__ $$aIncludes bibliographical references (p. [197]-198).
000781538 5052_ $$aIntroduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.
000781538 506__ $$aAccess limited to authorized users.
000781538 650_0 $$aDrugs$$xMarketing.
000781538 650_0 $$aDrugs$$xTesting.
000781538 655_0 $$aElectronic books
000781538 852__ $$bebk
000781538 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=647644$$zOnline Access
000781538 909CO $$ooai:library.usi.edu:781538$$pGLOBAL_SET
000781538 980__ $$aBIB
000781538 980__ $$aEBOOK
000781538 982__ $$aEbook
000781538 983__ $$aOnline