000781550 000__ 01872nam\a2200457\a\4500 000781550 001__ 781550 000781550 003__ MiAaPQ 000781550 005__ 20211102004032.0 000781550 006__ m\\\\\o\\d\\\\\\\\ 000781550 007__ cr\cn\nnnunnun 000781550 008__ 101220s2011\\\\vtu\\\\\o\\\\\001\0\eng\d 000781550 010__ $$z 2010052247 000781550 020__ $$z9780566089220 (hardback : alk. paper) 000781550 020__ $$a9781409428947 (electronic bk.) 000781550 035__ $$a(MiAaPQ)EBC714096 000781550 035__ $$a(Au-PeEL)EBL714096 000781550 035__ $$a(CaPaEBR)ebr10477034 000781550 035__ $$a(CaONFJC)MIL312909 000781550 035__ $$a(OCoLC)735597092 000781550 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000781550 043__ $$af------$$aa------ 000781550 050_4 $$aHF5475.I74$$bA47 2011 000781550 08204 $$a658.80088/297$$222 000781550 1001_ $$aAlserhan, Baker Ahmad. 000781550 24514 $$aThe principles of Islamic marketing/$$cBaker Ahmad Alserhan. 000781550 260__ $$aBurlington, Vt. :$$bGower,$$cc2011. 000781550 300__ $$axiii, 204 p. 000781550 336__ $$atext$$2rdacontent 000781550 337__ $$acomputer$$2rdamedia 000781550 338__ $$aonline resource$$2rdacarrier 000781550 500__ $$aIncludes index. 000781550 5050_ $$aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. 000781550 506__ $$aAccess limited to authorized users. 000781550 650_0 $$aMarkets$$zIslamic countries. 000781550 651_0 $$aIslamic countries$$xCommerce. 000781550 655_0 $$aElectronic books 000781550 852__ $$bebk 000781550 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=714096$$zOnline Access 000781550 909CO $$ooai:library.usi.edu:781550$$pGLOBAL_SET 000781550 980__ $$aBIB 000781550 980__ $$aEBOOK 000781550 982__ $$aEbook 000781550 983__ $$aOnline