Principles and practice of social marketing: an international perspective / Rob Donovan, Nadine Henley.
2010
HF5414 .D66 2010
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Title
Principles and practice of social marketing: an international perspective / Rob Donovan, Nadine Henley.
Author
Edition
[International ed.].
ISBN
9780521194501
9780521167376
9780521167376
Publication Details
Cambridge ; New York : Cambridge University Press, 2010.
Language
English
Description
xix, 504 p. : ill.
Call Number
HF5414 .D66 2010
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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