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Introduction
From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television
Zeitgeist and camp at Bravo TV
The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess
The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan
Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire
Conclusion.

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