Foreword
Introduction: design and personalisation : by a person or for a person? / Iryna Kuksa and Tom Fisher
Personalising consumption, retail and digital spaces
Personalisation and fashion design / Tony Kent
Making it mine : personalising clothes at home / Amy Twigger Holroyd
Wearable technology as personalised fashion : empowering or oppressive? / Conor Farrington
Personalising communication, marketing and manufacture
Who is really in control? : pitfalls on the path to personalisation and personality / Jon Oberlander
What will designers do when everyone can be a designer? / Matt Sinclair
The history and application of additive manufacturing for design personalisation / Guy Bingham
Personalising health
The 4 PS : problems in personalising a public service (a personal view of personalisation in the NHS) / Kath Checkland
Designing for personalisation in predictive and preventive medicine / Olga Golubnitschaja, Heinz Lemke, Marko Kapalla and Tony Kent
Towards a person-centred approach to design for personalisation / Sarah Kettley, Richard Kettley and Rachel Lucas
Conclusion: what happens next? themes and principles for a personalised future / Tom Fisher and Iryna Kuksa
Index.