Contemporary consumer culture theory / edited by John F. Sherry, Jr. and Eileen Fischer.

Cover; Title; Copyright; Contents; List of Tables and Figures; List of Contributors; 1 Reading New Currents in Consumer Culture Theory; PART I Rethinking Fundamental Notions: Selves, Others, and Systems; 2 Consumers in an Age of Autonomous and Semiautonomous Machines; 3 Market Value of Diversity and Ethnicity: A Cultural Analysis of African American Media Consumption and Representation; 4 Consuming the Idea of the Brand; 5 Is the Price Right? Moral and Cultural Frames for Understanding Pricing Systems; PART II Revisiting Role Configurations: Families, Gender, and Consumption.

6 The Conceit of the Gift: Exploring the Gift Circuits of Registry7 Consumption on the Feminist Agenda; 8 Ethnographies of a Mediterranean Vestaval: The Passeggiata; 9 Reinvigorating the Sherlock Myth: Elementary Gender Bending; PART III Reassessing the Field: Whence and Whither?; 10 Begin as You Mean to Go On: Reflections on the Rhetoric of Research; 11 The Consumer Culture Theory Movement: Critique and Renewal; 12 Consumer Culture Strategy; 13 Redressing an Alleged Lacuna: Scholarly Models for an Engaged Ethnology of Consumer Culture.

14 Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand DiscoursesPART IV Poetry; 15 Leakage; 16 Digital Self; 17 Guesswork; 18 Schooling; 19 4play; 20 Self-Service in the Fourth Circle of Hell; 21 Self(IE) Analysis; 22 Waste Water Treatment; PART V Conclusion; 23 Distilling Insights to Mobilize Responses: Anticipating Trajectories of Research and Intervention; Index.