000784003 000__ 02459cam\a22004451i\4500 000784003 001__ 784003 000784003 005__ 20210515130736.0 000784003 006__ m\\\\\o\\d\\\\\\\\ 000784003 007__ cr\un\nnnunnun 000784003 008__ 170716s2015\\\\mduaf\\\ob\\\\001\0beng\d 000784003 020__ $$a9780810889095 (electronic bk.) 000784003 020__ $$a0810889099 (electronic bk.) 000784003 020__ $$z9780810889088 000784003 020__ $$z0810889080 000784003 035__ $$a(NhCcYBP)EBC2098431 000784003 040__ $$aNhCcYBP$$cNhCcYBP 000784003 043__ $$an-us--- 000784003 050_4 $$aRM671.A1$$bD25 2015 000784003 08204 $$a610.82$$223 000784003 1001_ $$aDanna, Sammy R.$$q(Sammy Richard),$$d1934- 000784003 24510 $$aLydia Pinkham :$$bthe face that launched a thousand ads /$$cSammy R. Danna. 000784003 264_1 $$aLanham :$$bRowman & Littlefield,$$c2015. 000784003 300__ $$a1 online resource (xv, 117 pages, 12 unnumbered pages of plates) :$$billustrations. 000784003 336__ $$atext$$btxt$$2rdacontent 000784003 337__ $$acomputer$$bc$$2rdamedia 000784003 338__ $$aonline resource$$bcr$$2rdacarrier 000784003 504__ $$aIncludes bibliographical references (pages 101-112) and index. 000784003 5050_ $$aIntroduction : why write on Lydia Pinkham? -- The Pinkham family -- Society's views of women in the 19th century -- Early medical practices : from bloodletting to leeches -- The rise of patent medicines and their abuse -- The birth of the compound and the face that launched a 1000 ads -- Lydia Pinkham's vegetable compound catches on : the 1880s -- The compound takes off : the 1890s and 1900s -- The compound and foreign advertising : the 1900s -- The Lydia Pinkham Company and the use of testimonials -- New advertising methods : trade cards, booklets, pamphlets -- Enter the journalists! : the muckraking and the patent medicine industry -- Lydia pinkham reformulated -- Conclusion : Lydia Pinkham and her impact. 000784003 506__ $$aAccess limited to authorized users 000784003 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 000784003 588__ $$aDescription based on print version record. 000784003 60010 $$aPinkham, Lydia Estes,$$d1819-1883. 000784003 650_0 $$aWomen in medicine$$zUnited States$$vBiography. 000784003 650_0 $$aPatent medicines$$zUnited States$$xHistory$$y19th century. 000784003 650_0 $$aAdvertising$$xMedicine. 000784003 7102_ $$aProQuest (Firm) 000784003 77608 $$cOriginal$$z9780810889088$$z0810889080$$w(DLC) 2013026290 000784003 852__ $$bebk 000784003 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2098431$$zOnline Access 000784003 909CO $$ooai:library.usi.edu:784003$$pGLOBAL_SET 000784003 980__ $$aEBOOK 000784003 980__ $$aBIB 000784003 982__ $$aEbook 000784003 983__ $$aOnline