Go to main content

Practical text analytics [electronic resource] : Interpreting text and unstructured data for business intelligence / Steven Struhl.

Struhl, Steven M., author.; ProQuest (Firm)
2015
HF5415.125 .S77 2015
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket

Items

Linked e-resources

Linked Resource
Online Access
Concurrent users
1
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole books

Details

Title
Practical text analytics [electronic resource] : Interpreting text and unstructured data for business intelligence / Steven Struhl.
Author
Struhl, Steven M., author.
ISBN
0749474025 (ebk)
9780749474027 (ebk)
0749474017
Published
London ; Philadelphia : Kogan Page, 2015.
Language
English
Description
1 online resource ( xiv, 258 pages) : illustrations.
Call Number
HF5415.125 .S77 2015
Dewey Decimal Classification
658.4/72
Summary
"Bridging the gap between the marketer who must put text analytics to use and the increasingly rarefied community of data analysis experts, Practical Text Analytics is an accessible guide to the many remarkable advances in text analytics that specialists are discussing among themselves. Instead of being a resource for programmers, a book on theory or an introduction on how to use advanced statistical programs, this daily reference resource cuts through the profusion of jargon, evaluating the strengths and weaknesses of various methods and serving as a guide to what is credible in this fast-moving and often confusing field. Practical Text Analytics provides guidance on the application of text analytics for marketing professionals who must interpret the results and apply them in their campaigns. It presents the process of analysis in ways that people who use the data need to see them, helping marketers to clarify and organize confidently the confusing array of methods, frame the right questions and apply the results successfully to find meaning in any unstructured data and develop powerful new marketing strategies. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations so marketers can gain confidence in applying the tools and techniques and commission external research" Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Print version record.
Added Corporate Author
ProQuest (Firm)
Series
Marketing science series.
Available in Other Form
Print version: 9780749474027
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
1 -: Who should read this book? And what do you want to do today?; 2 -: Getting ready: capturing, sorting, sifting, stemming and matching; 3 -: In pictures: Word clouds, wordles and beyond; 4 -: Putting text together: clustering words and documents using words; 5 -: In the mood for sentiment (and counting); 6 -: Predictive models 1: Having words with regressions; 7 -: Predictive models 2: Classifications that grow on trees; 8 -: Predictive models 3: All in the family with Bayes Nets; 9 -: Looking forward and back; A -: Glossary.

Browse Subjects

Show more subjects...

Statistics

from
to
Export