A crowdfunder's strategy guide : build a better business by building community / by Jamey Stegmaier.

Preface
Introduction
You don't need to launch today
The crowd is the new gatekeeper
Crowdfunding is the rock concert for entrepreneurs
I made these mistakes so you don't have to
Make it about them
Backers are individuals, not numbers
How to make friends and lose money
Go small to win big
Build a better community
Don't quit your day job...until you quit your day job
You are your own gatekeeper
Appendix a: 125 crowdfunding lessons in 125 sentences
Appendix b: the one-week checklist
Appendix c: recommended reading
Projects mentioned in this book
About the author
Endnotes.