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Front Cover; Contents; Introduction; Chapter 1: Identify the Root Causes That Trigger a Turnaround; Chapter 2: Prepare the Organization for a Turnaround; Chapter 3: Prepare a Turnaround Strategy Plan; Chapter 4: Leadership Techniques to Activate a Turnaround; Chapter 5: The Competitive Campaign: Structure and Characteristics; Chapter 6: Bold Action versus Cautious Restraint; Chapter 7: Concentration versus Dispersal Strategy; Chapter 8: Indirect versus Direct Strategy; Chapter 9: Valuing Surprise and Speed; Chapter 10: Use a Pretest to Evaluate Your Turnaround Plan for Competitive Advantage

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