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000784280 020__ $$a9781623567507 (electronic bk.)
000784280 020__ $$a1623567505 (electronic bk.)
000784280 020__ $$z9781623566623
000784280 020__ $$z1623566622
000784280 020__ $$z9781623565459
000784280 020__ $$z1623565456
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000784280 050_4 $$aPN4784.O62$$bG74 2015
000784280 08204 $$a070.4$$223
000784280 1001_ $$aGraham, Gary,$$d1966-$$eauthor.
000784280 24510 $$aContent is king :$$bnews media management in the digital age /$$cGary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo.
000784280 264_1 $$aNew York ;$$aLondon :$$bBloomsbury Academic, An imprint of Bloomsbury Publishing Inc,$$c2015.
000784280 264_4 $$c©2015
000784280 300__ $$a1 online resource (viii, 244 pages) :$$billustrations.
000784280 336__ $$atext$$btxt$$2rdacontent
000784280 337__ $$acomputer$$bc$$2rdamedia
000784280 338__ $$aonline resource$$bcr$$2rdacarrier
000784280 504__ $$aIncludes bibliographical references and index.
000784280 5050_ $$aPart one: Media community. Content is king: strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill -- News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano -- Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw -- The convergence of politics and entertainment: the politics of personal concern / Young Mie Kim -- Part two: Finding value in a world of disruptive technology. Establishing leadership and strategic management / Gary Graham and John Hill -- Value activities and newspapers / Gary Graham and John Hill -- Self-organizing digital news / Anita Greenhill and Gordon Fletcher -- News consumption and cross-media synergies / Gary Graham and Anita Greenhill -- Part three: Experimenting with the audience. Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson -- News organizations and online communities: the science of how to build effective social networks / Chris j. Vargo -- News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill -- Part four: Ongoing strategies. Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano -- The economics of paywalls / John Hill -- Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill.
000784280 506__ $$aAccess limited to authorized users
000784280 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000784280 588__ $$aDescription based on print version record.
000784280 650_0 $$aOnline journalism.
000784280 650_0 $$aNews Web sites.
000784280 650_0 $$aPress.
000784280 650_0 $$aReporters and reporting.
000784280 7102_ $$aProQuest (Firm)
000784280 77608 $$cOriginal$$z9781623566623$$z1623566622$$z9781623565459$$z1623565456$$w(DLC)  2015013051
000784280 852__ $$bebk
000784280 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2147101$$zOnline Access
000784280 909CO $$ooai:library.usi.edu:784280$$pGLOBAL_SET
000784280 980__ $$aEBOOK
000784280 980__ $$aBIB
000784280 982__ $$aEbook
000784280 983__ $$aOnline