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Table of Contents
Title Page; Copyright; Acknowledgments; Introduction You Deserve More Revenue; Download Revenue Growth Forms and Templates; Part One: The Simple Revenue Growth Process; Chapter 1: Revenue Growth Is Fast, Simple, and Free; Who This Book Is For; Your Today: Busy and Reactive to Customer Problems; Your Tomorrow: Proactively Growing Your Sales in 15 Minutes or Less Daily; It All Begins with Your Mindset; Ready?; Chapter 2: Here's What Your Growth Plan Will Look Like by the End of This Book; Chapter 3: Why Do You Work?; Part Two: The Growth Mindset-Change Your Thinking, Grow Your Business
Chapter 4: It's Impossible to Outmarket Your MindsetShift Your Thinking; Chapter 5: "But I'm Already Really Busy!"; Chapter 6: The Difference between Knowing and Doing; The Distance between Knowing and Doing; How I Lost 50 Pounds in Four Months; Chapter 7: The Mind-Numbingly Simple Definition of Marketing; Selling Pushes, Marketing Pulls; Chapter 8: The Only Meaningful Measure of Marketing; Marketing Is as Much Art as Science; Three Additional Useful Measures of Marketing; Chapter 9: It Really Is This Simple!; Chapter 10: Your Products and Services Are Much Better Than Your Marketing
Your Products and Services versus Your MarketingIdentifying the Quadrants; Chapter 11: "We Don't Like to Brag"; Chapter 12: Frequently Raised Resistance (FRR); What This Resistance Has in Common; Chapter 13: Your Customers Speak More Positively about You Than You Speak about Yourself; Chapter 14: Marinating in Positivity: The Magic of Proactive Customer Conversations; Customer Complaints Find Us; But We Have to Go Get the Good Stuff; A Steady Drip; Pouring Cement on Your Relationship; What Happens When We Marinate in Positivity?; Part Three: 22 Fast, Simple Techniques for Revenue Growth
Chapter 15: What These 22 Revenue Growth Techniques Have in CommonThey Are Communication Actions; One-on-One and Company-to-Many; A Focus on Quantity, not Quality; Snowflakes to Blizzards; Like Your Products and Services, These Communications Help People; These Techniques Are Simple; No Money Required; A Focus on Language; There's No Wrong Way to Do This; Do What You Like, Do What Works; Chapter 16: Choreographing Your Revenue Growth Dance; Chapter 17: Growth Technique #1: The Art and Science of Getting the Testimonial; Telephone Is Best; Five or 10 Minutes, No More
The Good Customers, not the Angry OnesSetting Up Your Customer Conversation; Starting the Conversation; Permission to Record; Note-Taking; Key Questions and Follow-Up Techniques; What Your Customer Doesn't Talk About; Obtaining Permission to Share Testimonials; There Is No Wrong Way of Doing This; Chapter 18: Lessons from a Sample Customer Interview; The CEO and Owner; Lessons from This Customer Interview; The Testimonials; Revenue Language: Testimonials; Chapter 19: Growth Technique #2: Don't Be a Tree Falling in the Forest-Communicate Testimonials; Communicating Testimonials Internally
Chapter 4: It's Impossible to Outmarket Your MindsetShift Your Thinking; Chapter 5: "But I'm Already Really Busy!"; Chapter 6: The Difference between Knowing and Doing; The Distance between Knowing and Doing; How I Lost 50 Pounds in Four Months; Chapter 7: The Mind-Numbingly Simple Definition of Marketing; Selling Pushes, Marketing Pulls; Chapter 8: The Only Meaningful Measure of Marketing; Marketing Is as Much Art as Science; Three Additional Useful Measures of Marketing; Chapter 9: It Really Is This Simple!; Chapter 10: Your Products and Services Are Much Better Than Your Marketing
Your Products and Services versus Your MarketingIdentifying the Quadrants; Chapter 11: "We Don't Like to Brag"; Chapter 12: Frequently Raised Resistance (FRR); What This Resistance Has in Common; Chapter 13: Your Customers Speak More Positively about You Than You Speak about Yourself; Chapter 14: Marinating in Positivity: The Magic of Proactive Customer Conversations; Customer Complaints Find Us; But We Have to Go Get the Good Stuff; A Steady Drip; Pouring Cement on Your Relationship; What Happens When We Marinate in Positivity?; Part Three: 22 Fast, Simple Techniques for Revenue Growth
Chapter 15: What These 22 Revenue Growth Techniques Have in CommonThey Are Communication Actions; One-on-One and Company-to-Many; A Focus on Quantity, not Quality; Snowflakes to Blizzards; Like Your Products and Services, These Communications Help People; These Techniques Are Simple; No Money Required; A Focus on Language; There's No Wrong Way to Do This; Do What You Like, Do What Works; Chapter 16: Choreographing Your Revenue Growth Dance; Chapter 17: Growth Technique #1: The Art and Science of Getting the Testimonial; Telephone Is Best; Five or 10 Minutes, No More
The Good Customers, not the Angry OnesSetting Up Your Customer Conversation; Starting the Conversation; Permission to Record; Note-Taking; Key Questions and Follow-Up Techniques; What Your Customer Doesn't Talk About; Obtaining Permission to Share Testimonials; There Is No Wrong Way of Doing This; Chapter 18: Lessons from a Sample Customer Interview; The CEO and Owner; Lessons from This Customer Interview; The Testimonials; Revenue Language: Testimonials; Chapter 19: Growth Technique #2: Don't Be a Tree Falling in the Forest-Communicate Testimonials; Communicating Testimonials Internally