Go to main content

On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan.

Smith, Shaun, author.; Milligan, Andy, author.; ProQuest (Firm)
2015
HF5415.5 .S595 2015
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket

Linked e-resources

Linked Resource
Online Access

Details

Title
On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan.
Author
Smith, Shaun, author.
ISBN
9780749471927 (electronic bk.)
0749471921 (electronic bk.)
9780749471910
0749471913
Published
London ; Philadelphia : Kogan Page, 2015.
Copyright
©2015
Language
English
Description
1 online resource (vii, 278 pages) : illustrations (chiefly color.
Call Number
HF5415.5 .S595 2015
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Author
Milligan, Andy, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Original 0749471913
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Introduction
Part One. Stand up
01 Purpose driven
02 Purposeful leadership
Part Two. Stand out
03 Infectious communication
04 Distinctive customer experience
05 Continuous innovation
Part Three. Stand firm
06 Cult-like culture
07 Distinctive employee experience
08 Experience measurement
09 Never stand still
10 On Purpose profile
11 How to implement
successfully
12 Putting the principles into practice
On purpose
multichannel
The authors
Acknowledgements
Index.

Browse Subjects

Show more subjects...

Statistics

from
to
Export