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Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp.

Watson-Lakamp, Paula, author.; ProQuest (Firm)
2015
Z716.3 .W38 2015
Available Online
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Title
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp.
Author
Watson-Lakamp, Paula, author.
ISBN
9781610698948 (electronic bk.)
1610698940 (electronic bk.)
9781610698931
1610698932
Published
Santa Barbara, California ; Denver, Colorado1 : Libraries Unlimited, An Imprint of ABC-CLIO, LLC, [2015]
Language
English
Description
1 online resource (xii, 120 pages.)
Item Number
40025045694
Call Number
Z716.3 .W38 2015
Dewey Decimal Classification
021.7
Bibliography, etc. Note
Includes bibliographical references (pages 111-115) and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Original 1610698932
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Online Access
Record Appears in
Online Resources > Ebooks
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Getting your library in order
Everyone is in marketing
Promoting events and programs
New twists on traditional techniques
Get social with your library
Social media best practices
Other new technologies : video, QR codes and more
Advocacy and fundraising
Toolbox tidbits
Final thoughts.

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