TY  - GEN
AU  - Kendall, Nick.
CN  - HF5415.1255
ID  - 784602
KW  - Branding (Marketing)
KW  - Brand name products.
LK  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2006873
SN  - 9780749472634 (electronic bk.)
SN  - 0749472634 (electronic bk.)
T1  - What is a 21st century brand? :new thinking from the next generation of advertising leaders /
TI  - What is a 21st century brand? :new thinking from the next generation of advertising leaders /
UR  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2006873
ER  -