Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.
2015
HF5813.U6 S53 2015
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Details
Title
Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.
ISBN
9780822375616 (electronic bk.)
0822375613 (electronic bk.)
9780822358640
0822358646
9780822358770
0822358778
0822375613 (electronic bk.)
9780822358640
0822358646
9780822358770
0822358778
Published
Durham ; London : Duke University Press, 2015.
Copyright
©2015
Language
English
Description
1 online resource (xii, 314 pages) : illustrations
Call Number
HF5813.U6 S53 2015
Dewey Decimal Classification
659.1/042
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Print version record.
Added Corporate Author
Available in Other Form
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Table of Contents
The pitch
Account planning
Creative
Account services
Production and media
Audience testing.
Account planning
Creative
Account services
Production and media
Audience testing.