1. Introduction: The Breast Cancer Movement in the United States
Research Design and Methodology
Embodied Health Movements
The Way Forward
Notes. 2. Prevention Is a Cure
The History of the Breast Cancer Movement and the Politics of Prevention
The Birth of the Pink Movement
The Emergence of the Green Movement
Framing Breast Cancer
Finding a Cure
Precautionary Principle
Influence of Government Agencies and Panels
Branding in a Competitive Advocacy Market
Niche Markets
Notes. 3. Citizen-Science Alliances
Creating Scientific Knowledge and Expertise
Citizen-Science Alliances
Translating Science
Contestable Disease
Interpreting Science: The Long Island Study
Interpreting Science: Cape Cod, Massachusetts
Interpreting Science: San Francisco, California
Translating Science: The Case of Bisphenol A
Translating Science: Social Networking and Web-Based Strategies
Scientific Training
Participatory Research
Participatory Research: Fracking and Breast Cancer
A Policy Focus
Notes. 4. Pink Ribbon Politics
Circle of Profit
Corporate Partnerships
Corporate Partnerships: The Case of Fracking
Internal Dynamics and Decision Making
Running, Walking, and Hiking in Pink
Notes. 5. Conclusion
Social Movements Spillover and Intramovement Dynamics
Breast Cancer as a Women's Rights Issue
Diversity
Advocacy versus Activism: I'm Not an Activist But ...
Networks and Coalitions among Organizations and Activists
The Way Forward.