TY  - GEN
T1  - Beyond advertising :creating value through all customer touchpoints /
AU  - Wind, Yoram,
AU  - Hays, Catharine,
CN  - HF5823
ID  - 785346
KW  - Advertising.
KW  - Communication in marketing.
KW  - Customer relations.
SN  - 9781119074205
TI  - Beyond advertising :creating value through all customer touchpoints /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4389006
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4389006
ER  -