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000785346 020__ $$z9781119170457
000785346 020__ $$a9781119074205$$q(electronic bk.)
000785346 035__ $$a(MiAaPQ)EBC4389006
000785346 035__ $$a(Au-PeEL)EBL4389006
000785346 035__ $$a(CaPaEBR)ebr11202661
000785346 035__ $$a(CaONFJC)MIL895575
000785346 035__ $$a(OCoLC)939262178
000785346 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000785346 050_4 $$aHF5823$$b.W546 2015
000785346 0820_ $$a659.1$$223
000785346 1001_ $$aWind, Yoram,$$eauthor.
000785346 24510 $$aBeyond advertising :$$bcreating value through all customer touchpoints /$$cYoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.
000785346 264_1 $$aHoboken, New Jersey :$$bWiley,$$c2016.
000785346 264_4 $$c©2016
000785346 300__ $$a1 online resource (288 pages) :$$billustrations, graphs
000785346 336__ $$atext$$2rdacontent
000785346 337__ $$acomputer$$2rdamedia
000785346 338__ $$aonline resource$$2rdacarrier
000785346 504__ $$aIncludes bibliographical references and index.
000785346 506__ $$aAccess limited to authorized users.
000785346 588__ $$aDescription based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
000785346 650_0 $$aAdvertising.
000785346 650_0 $$aCommunication in marketing.
000785346 650_0 $$aCustomer relations.
000785346 655_0 $$aElectronic books
000785346 7001_ $$aHays, Catharine,$$d1958-$$eauthor.
000785346 77608 $$iPrint version:$$aWind, Yoram.$$tBeyond advertising : creating value through all customer touchpoints.$$dHoboken, New Jersey : Wiley, c2016 $$z9781119170457
000785346 852__ $$bebk
000785346 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4389006$$zOnline Access
000785346 909CO $$ooai:library.usi.edu:785346$$pGLOBAL_SET
000785346 980__ $$aBIB
000785346 980__ $$aEBOOK
000785346 982__ $$aEbook
000785346 983__ $$aOnline