TY  - GEN
T1  - Accountable marketing :linking marketing actions to financial performance /
AU  - Stewart, David,
AU  - Gugel, Craig,
CN  - ProQuest Ebook Central
CN  - HF5415.13
ID  - 785429
KW  - Marketing
SN  - 9781317274827
SN  - 1317274822
TI  - Accountable marketing :linking marketing actions to financial performance /
LK  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4391842
UR  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4391842
ER  -