Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
2016
HF5415.127 .S65 2016
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Title
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
Author
ISBN
9781119145875 (cloth)
9781119176688
9781119145882 (electronic bk.)
9781119176688
9781119145882 (electronic bk.)
Published
Hoboken, New Jersey : John Wiley & Sons, [2016]
Copyright
©2016
Language
English
Description
1 online resource (227 pages) : illustrations
Call Number
HF5415.127 .S65 2016
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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