Environmental advertising in China and the USA : the desire to go green / Xinghua Li.
2016
HF5413 .L5 2016
Linked e-resources
Linked Resource
Online Access
Details
Title
Environmental advertising in China and the USA : the desire to go green / Xinghua Li.
ISBN
9781317753346 electronic bk.
1317753348 electronic bk.
9780415744133
1317753348 electronic bk.
9780415744133
Published
Abingdon, Oxon : Routledge, 2016.
Language
English
Description
1 online resource (ix, 158 pages)
Call Number
HF5413 .L5 2016
Dewey Decimal Classification
659.13/1
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Online resource; title from PDF title page (viewed May 19, 2016).
Added Corporate Author
ProQuest (Firm)
Series
Routledge studies in environmental communication and media.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Introduction
Morphing the self : hybrid car advertising
Detoxing the private : green home advertising
The "organi-vore's" dilemma : organic food advertising
The "useless" sustainability : eco-fashion advertising
Conclusion
Notes
References
List of figures.
Morphing the self : hybrid car advertising
Detoxing the private : green home advertising
The "organi-vore's" dilemma : organic food advertising
The "useless" sustainability : eco-fashion advertising
Conclusion
Notes
References
List of figures.