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000786106 010__ $$a  2016006434
000786106 020__ $$a9781317290520$$q(electronic book)
000786106 020__ $$a1317290526$$q(electronic book)
000786106 020__ $$a9781315644943$$q(electronic book)
000786106 020__ $$a1315644940$$q(electronic book)
000786106 020__ $$a9781317290537
000786106 020__ $$a1317290534
000786106 020__ $$z9781138184787
000786106 020__ $$z9781138184794
000786106 035__ $$a(OCoLC)ocn937999653
000786106 035__ $$a(DLC)EBC4578925
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000786106 050_4 $$aP90$$b.S7675 2017eb
000786106 08200 $$a302.23$$223
000786106 24500 $$aStrategic communication :$$bnew agendas in communication /$$cedited by Anthony Dudo and LeeAnn Kahlor.
000786106 264_1 $$aNew York :$$bRoutledge,$$c2017.
000786106 264_4 $$c©2017
000786106 300__ $$a1 online resource (xii, 191 pages)
000786106 336__ $$atext$$btxt$$2rdacontent
000786106 337__ $$acomputer$$bc$$2rdamedia
000786106 338__ $$aonline resource$$bcr$$2rdacarrier
000786106 4901_ $$aNew agendas in communication
000786106 500__ $$a"College of Communication, The University of Texas at Austin." -- book cover.
000786106 504__ $$aIncludes bibliographical references and index.
000786106 5050_ $$a1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin.
000786106 506__ $$aAccess limited to authorized users
000786106 588__ $$aDescription based on print version record.
000786106 650_0 $$aCommunication.
000786106 7001_ $$aDudo, Anthony,$$eeditor.
000786106 7001_ $$aKahlor, LeeAnn,$$eeditor.
000786106 77608 $$iPrint version:$$tStrategic communication.$$dNew York : Routledge, 2016$$z9781138184787$$w(DLC)  2016003435
000786106 830_0 $$aNew agendas in communication.
000786106 85280 $$bebk$$hProQuest Ebook Central
000786106 852__ $$bcoll
000786106 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4578925$$zOnline Access
000786106 909CO $$ooai:library.usi.edu:786106$$pGLOBAL_SET
000786106 980__ $$aEBOOK
000786106 980__ $$aBIB
000786106 982__ $$aEbook
000786106 983__ $$aOnline