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Brand, meet story : how to create engaging content to win business and influence your audience / Heather Pemberton Levy.

Pemberton Levy, Heather.; ProQuest (Firm)
2016
HF5415.1255 .P46 2016
Available Online
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Title
Brand, meet story : how to create engaging content to win business and influence your audience / Heather Pemberton Levy.
Author
Pemberton Levy, Heather.
ISBN
9781351818469 (electronic bk.)
1351818465 (electronic bk.)
9781629561820 (electronic bk.)
1629561827 (electronic bk.)
9781629561837 (electronic bk.)
1629561835 (electronic bk.)
9781629561813
1629561819
Publication Details
London : Routledge, 2016.
Language
English
Description
1 online resource.
Call Number
HF5415.1255 .P46 2016
Dewey Decimal Classification
658.827
Note
Includes index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Online resource; title from PDF title page (viewed October 14, 2016).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Brand, Meet Story : How to Create Engaging Content to Win Business and Influence Your Audience.
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Cover; Half Title; Title; Copyright; Dedication; Contents; 1. The Storytelling Imperative for Brands; 2. Why Story Comes First; 3. Get to Know Your Audience; 4. Share Big Ideas Through Small Moments; 5. Amplify Your Brand Voice; 6. Create a Content Program That Builds Relationships; Acknowledgments; Appendix; Notes; Index; About the Author.

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