@article{787076,
      note = {Revised edition of the author's Malcolm McDonald on  marketing planning, 2008.},
      author = {McDonald, Malcolm,},
      url = {http://library.usi.edu/record/787076},
      title = {Malcolm McDonald on marketing planning : understanding  marketing plans and strategy /},
      recid = {787076},
      pages = {1 online resource (x, 177 pages.)},
}