TY  - GEN
T1  - Malcolm McDonald on marketing planning :understanding marketing plans and strategy /
AU  - McDonald, Malcolm,
ET  - 2nd edition.
CN  - HF5415.13
N1  - Revised edition of the author's Malcolm McDonald on marketing planning, 2008.
ID  - 787076
KW  - Marketing
KW  - Marketing
SN  - 9780749478223 (electronic bk.)
SN  - 0749478225 (electronic bk.)
TI  - Malcolm McDonald on marketing planning :understanding marketing plans and strategy /
LK  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4730414
UR  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4730414
ER  -