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000787076 020__ $$a9780749478223 (electronic bk.)
000787076 020__ $$a0749478225 (electronic bk.)
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000787076 050_4 $$aHF5415.13$$b.M369157 2017
000787076 08204 $$a658.8/02$$223
000787076 1001_ $$aMcDonald, Malcolm,$$eauthor.
000787076 24010 $$aHow come your marketing plans aren't working?
000787076 24510 $$aMalcolm McDonald on marketing planning :$$bunderstanding marketing plans and strategy /$$cMalcolm McDonald.
000787076 250__ $$a2nd edition.
000787076 264_1 $$aPhiladelphia, PA :$$bKogan Page,$$c2017.
000787076 300__ $$a1 online resource (x, 177 pages.)
000787076 336__ $$atext$$btxt$$2rdacontent
000787076 337__ $$acomputer$$bc$$2rdamedia
000787076 338__ $$aonline resource$$bcr$$2rdacarrier
000787076 500__ $$aRevised edition of the author's Malcolm McDonald on marketing planning, 2008.
000787076 504__ $$aIncludes bibliographical references and index.
000787076 506__ $$aAccess limited to authorized users
000787076 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000787076 588__ $$aDescription based on print version record.
000787076 650_0 $$aMarketing$$xPlanning.
000787076 650_0 $$aMarketing$$xManagement.
000787076 7102_ $$aProQuest (Firm)
000787076 77608 $$iOnline version:$$aMcDonald, Malcolm, author.$$tMalcolm McDonald on marketing planning$$bSecond edition.$$dPhiladelphia, PA : Kogan Page, 2016$$z9780749478223$$w(DLC) 2016038888
000787076 77608 $$cOriginal$$z9780749478216$$z0749478217$$w(DLC)  2016037290
000787076 852__ $$bebk
000787076 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4730414$$zOnline Access
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000787076 980__ $$aEBOOK
000787076 980__ $$aBIB
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000787076 983__ $$aOnline