Social enterprise and special events : market-based approaches to mission-driven gatherings / edited by Julie Cencula Olberding.

About the editor
About the contributors
Introduction and creation
Special events with a social mission / Julie Cencula Olberding
Events in the era of social enterprise / Julie Cencula Olberding
Successful start-up of a special event : laying the groundwork with market research and brand development / Douglas Olberding and Jay Jisha
Implementation and management
Promoting events through cause marketing, social media, and "gamification" / Katie Dillon and Julie Cencula Olberding
Financial management of special events : toward a more comprehensive approach / Julie Cencula Olberding and Patrick Frambes
Managing and motivating event volunteers / Liz Engelhardt and Julie Cencula Olberding
Collaborative governance of civic events : the case of the u.s. college world series / Dale Krane and Carol Ebdon
Assessment and evaluation
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate / Steven Cobb and Douglas Olberding
Assessing the social impacts of a special event : social causes, social capital, city image and local pride / Julie Cencula Olberding and Douglas Olberding
New perspectives and innovation
Energizing community development through community events / Julie Cencula Olberding and Whitney McIntyre Miller
Beyond food, drinks and conversation : how "micro events" can increase social, cultural, and political capital / Meredith Shockley-Smith and Francoise Knox-Kazimierczuk
Trends in special events with a social cause / Julie Cencula Olberding and Kyle Dorriere
Index.