The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser / Tara-Nicholle Nelson.
Nelson, Tara-Nicholle, author.; ProQuest (Firm)
2017
HF5415.335 .N45 2017
Available Online

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Title The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier, and wiser / Tara-Nicholle Nelson.
Author Nelson, Tara-Nicholle, author.
Edition 1 edition.
ISBN 9781626568846 (electronic bk.)
1626568847 (electronic bk.)
9781626568839
1626568839
Published Oakland, CA : Berrett-Koehler Publishers, Inc. a BK Business Book, [2017]
Language English
Description 1 online resource (xi, 160 pages.)
Call Number HF5415.335 .N45 2017
Dewey Decimal Classification 658.8/343
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Available in Other Form Original 1626568839
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Prologue : thirty years of transformation
Introduction : how to transcend the transactional
Meet the transformational consumer
Removing resistance and triggering progress
The hero's journey of your transformational consumer
Your call to adventure
Rethink what you sell
Rethink your customer
Rethink your marketing
Rethink your competition
Rethink your culture
Conclusion: transcendence : the natural state of things
The transformational consumer self-assessment : what do you need to rethink first?
Acknowledgements
About the author.

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