Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Minsky, Laurence, author.; Fahey, Colleen, author.; ProQuest (Firm)
2017
HF5415.1255 .M56 2017
Available Online

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Title Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Author Minsky, Laurence, author.
ISBN 9780749478582 (electronic bk.)
0749478586 (electronic bk.)
9780749478575
Published London ; New York, NY : Kogan Page Limited, [2017]
Copyright ©2017
Language English
Description 1 online resource (xviii, 214 pages)
Call Number HF5415.1255 .M56 2017
Dewey Decimal Classification 658.8/27
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Online resource; title from digital title page (viewed on March 27, 2017).
Added Author Fahey, Colleen, author.
Added Corporate Author ProQuest (Firm)
Available in Other Form Audio branding.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Foreword / by Philip Kotler
Preface: why audio branding?
Acknowledgements
Wake up to the power of audio branding
Audio branding in the digital age
It's time we came to our sensory marketing
Welcome to the world of audio branding
The search for your sound
What gets measured
The audio-branding process
How to launch your audio brand
Maintaining and evolving your audio brand
Music and sound design in environments
Glossary
Index.

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