Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Minsky, Laurence, author.; Fahey, Colleen, author.; ProQuest (Firm)
2017
HF5415.1255 .M56 2017
Available Online

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Title
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Author
Minsky, Laurence, author.
ISBN
9780749478582 (electronic bk.)
0749478586 (electronic bk.)
9780749478575
Published
London ; New York, NY : Kogan Page Limited, [2017]
Copyright
©2017
Language
English
Description
1 online resource (xviii, 214 pages)
Call Number
HF5415.1255 .M56 2017
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Online resource; title from digital title page (viewed on March 27, 2017).
Added Author
Fahey, Colleen, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Audio branding.
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Online Access
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Foreword / by Philip Kotler
Preface: why audio branding?
Acknowledgements
Wake up to the power of audio branding
Audio branding in the digital age
It's time we came to our sensory marketing
Welcome to the world of audio branding
The search for your sound
What gets measured
The audio-branding process
How to launch your audio brand
Maintaining and evolving your audio brand
Music and sound design in environments
Glossary
Index.

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