The neuroscience of multimodal persuasive messages : persuading the brain / Dirk Remley.

Multimodality and neurobiology
The neurocognitive model of multimodal rhetoric
Framing perception with media
Narrative and persuasion
Dress and natural [neural] codes : smell, setting and audience
Persuasion of change
Historical political speeches
Persuasion, perception and the law
Production
A neurorhetorical analysis of a multimodal print persuasive message.