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000788126 010__ $$a  2017011049
000788126 020__ $$a9780749479602$$q(electronic book)
000788126 020__ $$a0749479604$$q(electronic book)
000788126 020__ $$z9780749479596
000788126 035__ $$a(DLC)EBC4831198
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000788126 042__ $$apcc
000788126 050_4 $$aHM1221$$b.L45 2017
000788126 08200 $$a302.23/1$$223
000788126 1001_ $$aLeigh, Rich,$$eauthor.
000788126 24510 $$aMyths of PR :$$ball publicity is good publicity and other popular misconceptions /$$cRich Leigh.
000788126 2463_ $$aMyths of public relations
000788126 264_1 $$aLondon ;$$aNew York, NY :$$bKogan Page Limited,$$c[2017]
000788126 300__ $$a1 online resource (x, 214 pages.)
000788126 336__ $$atext$$btxt$$2rdacontent
000788126 337__ $$acomputer$$bc$$2rdamedia
000788126 338__ $$aonline resource$$bcr$$2rdacarrier
000788126 4900_ $$aBusiness myths
000788126 504__ $$aIncludes bibliographical references and index.
000788126 5050_ $$aAbout the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.
000788126 506__ $$aAccess limited to authorized users
000788126 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000788126 588__ $$aOnline resource; title from digital title page (viewed on April 07, 2017).
000788126 650_0 $$aPublic relations.
000788126 650_0 $$aSocial media.
000788126 7102_ $$aProQuest (Firm)
000788126 77608 $$iPrint version:$$aLeigh, Rich.$$tMyths of PR.$$b1st Edition.$$dNew York : Kogan Page Ltd, [2017]$$z9780749479596$$w(DLC)  2017001790
000788126 852__ $$bebk
000788126 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4831198$$zOnline Access
000788126 909CO $$ooai:library.usi.edu:788126$$pGLOBAL_SET
000788126 980__ $$aEBOOK
000788126 980__ $$aBIB
000788126 982__ $$aEbook
000788126 983__ $$aOnline