Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.
Bowman, Jeffrey L., 1970- author.; Katz, Jeremy, 1969- author.; EBSCOhost
2015
HF5415.332.M56 B69 2015
Available Online

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Title Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.
Author Bowman, Jeffrey L., 1970- author.
ISBN 9781119100263 electronic book
1119100267 electronic book
9781119100270 electronic book
1119100275 electronic book
9781119100256
9781119176329
1119176328
Published Hoboken : Wiley, [2015]
Language English
Description 1 online resource.
Call Number HF5415.332.M56 B69 2015
Dewey Decimal Classification 658.8008
Note Includes index.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on February 08, 2016).
Added Author Katz, Jeremy, 1969- author.
Added Corporate Author EBSCOhost
Available in Other Form Reframe the marketplace
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Record Appears in Online Resources > Ebooks
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Machine generated contents note: Chapter 1 Separate but Equal Chapter 2 The Source of Growth: The Underserved Consumer Chapter 3 What's Wrong with General Market and Multicultural Marketing? Chapter 4 Tales from the Front: Companies Trying to Get It Right Chapter 5 Experimenting with the Total Market Approach Chapter 6 Step One: New Majority Readiness: The Organization Assessment Chapter 7 Step Two: Structuring Your Organization Chapter 8 Step Three: Rethinking Your Customers Chapter 9 Step Four: Designing the Right Customer Experience Chapter 10 Step Five: Using Big Data to Measure Total Market Enterprise™ Results Chapter 11 What Happens in 2040 When Minorities Are the Majority? Chapter 12 Implementing the Total Market Approach Around the World Index .

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