Why magnetic matters
The power of word of mouth
The hard work of making it simple
The 3 things you want them to say
The three things you must get right
The best idea ever
Better beats different
From magnetic to irrelevant
Never stop improving
The magnetic mindset common threads
The St. Paul Saints : it's all word of mouth
A magnet needs a market
Lessons from a start-up magnet
Who moved my market?
You're fired!
Magnetic connections
Losing your magnetic mojo
The amazing, simple, overlooked advantage
Tomorrow's magnetic business
Index.