Introduction
The rise of consumer culture
The psychological effects of consumer culture
Food, money, and consumer culture
How the food industry uses psychology to trick us (and why we let them)
Sugar and sweet
Hyperpalatable foods, hormones, and addiction
Binge eating disorder, the DSM, and consumer culture
The bedfelllows of consumer culture : big food and big pharma
The regulation of well-being : FDA and the nanny state
Conclusion.