Introduction: It's a small world after all : micro markets, specialty subjects, and customized culture
The straight dope : Ricardo Cortés's It's just a plant, marijuana use, and the question of prohibition politics
Nip/tuck truth : My beautiful mommy, the medicalization of motherhood, and the harmful condition of childhood innocence
Good things come in small packages : Little Zizi, schoolyard bullying, and the sexualization of boys
Will power : Maggie goes on a diet, the fully autonomous child, and the hazards of unsupervised adults
Boys gone wild : Me Tarzan, you Jane; the crusade to "cure" prehomosexual children; and the new face of the ex-gay movement in the United States
Epilogue. Change and continuity : niche market picture books and negotiation of artistic freedom, iconoclastic ideology, and consumer capitalism.